baskin robbins brown

Baskin Robbins is the world’s largest chain of ice cream speciality stores, selling premium ice cream, ice cream cakes, and frozen beverages.

zebra has created a design for the Baskin Robbins Brown located in SPC Play Cheongdam, which showcases 101 flavours of ice cream, enhanced coffee offer, dessert counter for made-to-order ice cream cakes and bespoke ice cream flavours.

Multimedia and self service are areas of focus within the space, with unique seating configurations targeting a fashion conscious customer. A prominent feature lighting design has been installed that hovers over the angled 101 ice cream counter which, is a key offering of the brand.

Below is a range of images from the SPC Play Cheongdam.

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