Projects /

Charlotte Tilbury

Dubai, UAE

Retail | Design | Design Implementation | Digital Creations

Project Details

Client: Charlotte Tilbury
Location: Dubai Mall, Dubai, UAE
Completion: July 2018
Scale: 190 sqm

The largest mall in the world provides the perfect setting for discovering the magic of make-up.

Golden touch

Step through the velvet curtains into our design transformation for Charlotte Tilbury in Dubai Mall. For this beauty wonderland, irresistibility is a major design focus, with product discovery taking the lead.

Glittering palm tree-shaped chandeliers, huge ornate mirrors, plush seating and art deco detailing fill the space, emulating the glamor of a luxe hotel. The Beauty Boudoir exudes exclusivity, with rich crimson counters, satin curtains and kind lighting creating a soft sanctuary for make-up enthusiasts to experience the ultimate in Charlotte Tilbury.

Multiple in-store journeys are sensorially mapped, with a vintage-inspired color palette and velvet textures creating tactility and warmth. Cutting-edge digital innovations like interactive make-up mirrors and a magical skincare bar work in unison with the rich decorations to create a fully immersive customer experience.