Las Vegas, USA
Introducing the newest PF Chang’s flagship restaurant at the Planet Hollywood Resort & Casino in Las Vegas.
This space was redesigned to represent the elevated new brand identity while paying tribute to traditional oriental elements, making PF Chang’s Planet Hollywood the new favorite restaurant on the Vegas strip!
The complete redesign includes a new location of the bar within the heart of the restaurant while serving both indoor and outdoor guests. An addition of a To-Go area was also added to support pickup orders and guests on the go.
The “Dragons Nest” bar and dining space is perched on the second floor with a cherry blossom tree cascading over the two-story restaurant. Below is a raised platform with grand banquette seating showcasing an installation of three-dimensional traditional Asian-inspired scrolls above.
The modern design aesthetic paired with an Asian influence features an array of finishes while emphasizing the red, black, and gold colors seen in the luxurious fabrics and a predominant dragon motif.
Site specific elements include a substantial hand painted mural of PF Chang’s iconic warrior at the staircase, life-size ancient warrior statues overlooking the main dining area and illuminated gold custom light fixtures projecting from the walls representing a moving dragon through the restaurant.