Singapore Orchard Road
Shake Shack’s expansion into Singapore continues with the opening of the iconic Orchard Road location. The famed street boasts a wealth of retailers and hospitality brands and now includes Shake Shack. Situated in Liat Towers, adjacent to the ION Orchard, this site draws guests with the presence of the ‘Baby Shack’, a so-called nickname for the Madison Square Park’s latest iteration. The Baby Shack rises high beside the street level and introduces the first minimalist designed Shack Bar serving a variety of drinks and allows orders to be taken prior to entering the Shack. A free-standing structure encompasses the Shack including the striking signage and brand icons such as the running menu within the I-beam, drawing from the original MSP location.
As you enter under the canopy a courtyard awaits inspired by the nearby Botanical Gardens, Singapore’s first UNESCO World Heritage Site. Shack furniture, umbrellas and media screens are surrounded by lush tropical vegetation to enhance the Singaporean vibe, all being enveloped in a beautiful large artwork by local artist @iamdanielletay which brings together some of the most iconic spots in Singapore in a stunning colour palette that truly enhances the space.
As the guest moves inside, the Botanical theme continues as we draw on traditional greenhouse elements to create a seamless link between exterior and interior focusing on a craft based quintessential material palette that is light, bright and bespoke to this space and this Shack. Low ceilings are enhanced in the rear area using textured mirror which flows onto the walls to amplify the space including elegant wall and floor finishes that unite to create a destination. Shack icons adorn the walls along with further artworks by @iamdanielletay.